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Mazda pushes fuel economy, plans a new engine by 2011

Mazda's push to increase fuel economy across its model line will include a new range of gasoline engines and may involve the introduction of diesel and idle-stop technology in the United States. Mazda is aiming to increase fuel economy across its global lineup by 30 percent by 2015. The first stage of that transformation will include the introduction of a more fuel-efficient four-cylinder powertrain in 2011.

SRT introduces Anodized Carbon Viper GTS

SRT introduced a limited run of Anodized Carbon Special Edition packages for the 640-hp Viper GTS at the Los Angeles Auto Show on Wednesday. The metallic, matte-gray exterior is being used by Chrysler for the first time on this car. “We’ve been waiting for the right time to use this new color at the Chrysler Group, and, as the flagship for the SRT brand, the Viper is the perfect vehicle to showcase this combination of finishes and details to create such a unique look,” said Ralph Gilles, president and CEO of SRT.

Audi ascending

Ford has owned the International Consumer Electronics show the last few years, but now a host of other automakers are making their presence felt at the techno party. Case in point: Audi AG CEO Rupert Stadler's appearance as a keynote speaker Thursday morning at the Las Vegas Hilton. Actor James Cromwell, from I, Robot movie fame, introduced Stadler, who rolled onto stage in an e-tron Spyder concept car.