'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]

‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'. The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it.

AW Design Forum: Icon Aircraft banks on design and performance

Icon Aircraft is hard evidence that design can be a difference maker. The startup company plans to launch the Icon A5 amphibious aircraft by late 2011, and its eye-catching design and versatility--it can bank on water and fly--has created a stir among enthusiasts of all stripes. Its philosophy is simple: "Is it badass?

Maybach Coupe – we warned you it was coming!

The Maybach Coupe Mercedes have really tried hard to get the world to love its Playstation on wheels dressed up in its finest woods and leathers and given the moniker of a long dead marque. But the wealthy of this world seem to have made it clear – the Maybach is a bit of a loser. It shouts too loud; it tries too hard and it costs too much.