2016 Mercury 60hp Tiller Handle on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2012 BMW 6-series coupe revealed in production trim

Following an initial preview in a lightly veiled concept car shown at the Paris motor show, BMW has finally revealed the definitive production version of the 6-series coupe. Set to get its first public airing at the Shanghai motor show in April, the upmarket coupe is planned to follow the 6-series convertible into North American showrooms later this year, providing BMW with a contemporary two-door to rival the Jaguar XK and the Mercedes-Benz E-class coupe. The BMW was shown by AutoWeek this fall (“Sexy 6-Series,” AW, Oct.

Honda tears up its old product plan

Honda Motor Co. is reviewing its entire lineup with the aim of building less expensive and more fuel-efficient vehicles, Honda CEO Takanobu Ito says. In the case of some next-generation products--including the crucial Civic platform used on a variety of vehicles worldwide--that means making major changes to vehicles already well along in the development process.