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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Prodive’s David Richards looks at Honda F1

It was a real surprise that Honda decided to pull out of F1 for 2009. True, they haven’t yet seen the sort of success that their efforts, and money, should have yielded, but they have a superb product and, more importantly, potentially one of the best set-ups in F1 led by the best of the best, Ross Braun, who was pretty much responsible for the renaissance at Ferrari and Michael Shumacher’s domination of the sport. But there could well be a light at the end of the tunnel for the Honda F1 Team.

Car choices: Men are from Italy, women are from Sweden

In a study result that surprises no one, it turns out that women prefer small cars and crossovers while men like Ferraris. At least according to TrueCar's annual report on the subject, that is. Mini, Nissan, Kia and Honda models are purchased by women about 45 percent of the time.