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Kia and NBA extend their marketing ties through the 2011-12 season
Tue, 19 Oct 2010Kia Motors America signed a two-year extension of its sponsorship deal with the National Basketball Association through the league's 2011-2012 season. The deal also expands Kia's sponsorship of the NBA to make the brand the official automotive partner of NBA All-Star events and the NBA Cares charity. Kia will also be the title sponsor of the NBA All-Star MVP award, given to the most valuable player during the league's all-star game, Kia and the NBA said in a statement.
VW group design future
Mon, 23 Jun 2008By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.
LaFerrari joins Supercar exhibition at Ferrari Museum in Maranello
Mon, 11 Mar 2013The new LaFerrari has joined an exhibition of supercars at Ferrari’s Maranello Museum joining cars like the 250 GTO, F40, F50 and Enzo Ferrari. Ferrari boss, Luca di Montezemolo, has opened the Supercar exhibition in Maranello to showcase Ferrari’s greatest models all in one place, an opportunity Ferraristi will find hard to resist. As well as LaFerrari, Ferrari has on show perhaps the greatest supercar in their history – the Ferrari 250 GTO – which was built in very limited numbers – just 33 Series 1 and 3 Series 2 cars – and now commands prices around the $40 million mark, the 288 GTO, the F40 – perhaps the ‘Driver’s’ choice – the F50 and, of course, the Enzo Ferrari.