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Infiniti: M can be about mpg or zip
Mon, 29 Nov 2010Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.
Autoweek in review
Fri, 19 Apr 2013On Monday, Ford and GM announced they would work together on nine- and 10-speed transmissions, we found out how to outrun a dust storm in a Lexus LFA and legendary driver Stirling Moss made some interesting comments. The embargo on the Jaguar F-Type broke on Tuesday, we learned about a documentary on the Pebble Beach Road Races and Porsche showed off its 911 RSR for race duty. On Wednesday, pictures of the next Lamborghini Aventador slipped out on the Web, the Mercedes GLA concept was revealed and the Flat Rock, Mich.
Hot Wheels and Icon in sandbox battle
Wed, 06 Jun 2012As first reported by Jeff Glucker of Hooniverse, the toymaker Mattel has been accused of infringing on a trademark held by the low-volume vehicle builder Icon 4X4. Icon claims that a Hot Wheels toy being distributed worldwide is based on its Icon FJ40—which itself is based on the Toyota FJ40—and that Hot Wheels' use of Icon's design, promotional materials and the name “FJ40” violates trademarks held by Icon. In its response to Tuesday's Hooniverse post, Hot Wheels claimed that the toy is not based on the Icon FJ40, and that it has the right to use the term “FJ40” despite Icon's trademark.