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SPD offers scholarships for autumn program with Volkswagen Group
Wed, 10 Aug 2011The Scuola Politecnica di Design is giving away eight scholarships for its autumn program in collaboration with the Volkswagen Group. The scholarships are aimed at students with degrees in transportation or car design, automotive engineering or equivalent degrees that show a high level of potential. The successful eight students will be given scholarships and will begin their studies at the Milan-based SPD on October 24. The awarding of the scholarships will be decided by a ‘motivational interview', an evaluation of the student's portfolio and the submission of a conceptual project assignment, with the election process being conducted jointly by the SPD and Volkswagen.
Future products: Ownership change may revive 2 small Porsches
Wed, 22 Sep 2010Now that it's owned by Volkswagen, Porsche reportedly is planning two small vehicles that the German sports car maker's previous management had nixed. Porsche is expected to increase the size of its Boxster roadster, leaving room at the bottom of the range for a smaller midengine car engineered jointly with Volkswagen. A small SUV also is likely to be added.
Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.