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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Honda plans gasoline engine for the CR-Z
Tue, 07 Dec 2010Honda is set to provide the CR-Z with an all-new four-cylinder gasoline-engine option as part of plans to broaden the compact coupe's appeal in key world markets, including North America. Currently available with just one engine option—a gasoline-electric hybrid system that mates a 1.5-liter four-cylinder engine with a brushless electric motor—the CR-Z is also earmarked to receive a turbocharged 1.6-liter four-cylinder engine currently undergoing development in Japan. The new unit, which is also planned for the Jazz, the Civic and the Accord, forms an integral part of an engine downsizing program instigated at Honda.
Infiniti: M can be about mpg or zip
Mon, 29 Nov 2010Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.