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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Project Car Hell, Rock-and-Stick-Simple Off-Road Trucks Edition: Land Rover or Scout?

Last week, the Hell Garage Demons went back 100 years for a couple of challenging centenarian projects, and the temperature of the Automotive Lake of Fire—conveniently located between the junkyard that always closes five minutes before you show up and the parts store whose counter guys have never heard of your make of car—accordingly rose another few hundred degrees. This week, we've decided to go with the kind of vehicles you'll want when society collapses and "rugged individualists" will need to drive many miles down a road of skulls and broken whiskey bottles to barter rat pelts for handy Clovis points. That's right, simple off-road trucks with few moving parts and a heritage of simplicity—none of this complicated computerized crap, modern alloys and independent suspension (at either end) here, just a steel box with enough running gear to make it move.

Skoda Octavia vRS (2013) first official pictures

The Skoda Octavia vRS is back, faster and yet more fuel-efficient than ever. Available in booted hatchback or estate 'Combi' bodystyles, the hot Octavia has sports suspension, an electronic locking differential and as before, a choice of petrol or diesel engines. They're more powerful this time round though...