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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Mercedes S63/S65 AMG facelift (2009) first photos

By Chris Chilton First Official Pictures 21 April 2009 12:39 Mercedes has revealed refreshed AMG versions of its S-class limo at the Shanghai Motor Show. The S63 and S65 don’t have any more muscle than before, but are slightly greener thanks to tweaks to their engine management systems. Under the bonnet you’ll find the same 518bhp 6.2-litre V8 or 604bhp 6.5-litre V12 as before.

Rumor: New Toyota Supra, entry-level sports car confirmed

Fans of Japanese performance cars haven't had much to complain about lately. First we get word that Nissan is gearing up to build a production version of the Datsun 510-inspired IDx concept. Next, we learn of a new “Initial D” movie on the horizon.