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Mercedes-Benz to cut production time, halve number of vehicle architectures

Mercedes-Benz is restructuring its global production network to cut the average production time for its models to 30 hours by 2015 from 43 in 2008. "We have increased productivity by 2 percent a year over the last few years. We will be accelerating our productivity efforts," Mercedes production boss Wolfgang Bernhard said during an investor conference that was part of the automaker's plant opening in Kecskemet, Hungary, on Thursday.

Jaguar sign up David Beckham as the face of Jaguar in China

Jaguar sign up David Beckham as the face of Jaguar in China Land Rover had a go at making Victoria Beckham the face of the Range Rover Evoque, and now Jaguar have taken Mr Spice on board as their new face of Jaguar in China. David Beckham has been revealed as a new Brand Ambassador for Jaguar, with the ubiquitous Mr Beckham front a centre in a new campaign in China to promote the Jaguar Brand. And it’s a good move.

Fisker delays Atlantic production start to 2014-2015

Fisker Automotive will start production of the Atlantic in late 2014 or 2015, according to a Reuters report. That's two years later than the planned production start of the midsized gasoline-electric sedan. “The Atlantic is really the volume car that begins to build growth,” Fisker CEO Tony Posawatz said during a conference call with investors and analysts.