21 - 24 Hyundai Elantra Interior Front Overhead Roof Map Dome Light Lamp # 89353 on 2040-parts.com
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Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
Porsche seeks ‘everyday magic' with film contest
Fri, 16 Sep 2011Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.
Who's Where: Frank Stephenson to move to Fiat
Tue, 22 Feb 2005Frank Stephenson, Director of Ferrari-Maserati Concept Design and Development, is to move to Fiat to become Head of the Fiat, Lancia and Commercial Vehicle Styling Centre, based in Turin. Fiat Auto has seen a number of senior management changes within the last week, as part of an overall restructuring of the group. These include the appointment of Karl Heinz Kalbfell, Chief Operating Officer of Alfa Romeo, who is to become Chief Executive Officer of Maserati and replace Martin Leach who is now leaving the Company.