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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Ferrari FF: Lust on a mountain top

Ferrari FF hitches a helicopter ride from the Italian Air Force Ferrari are taking no chances on the Ferrari FF disappearing from view in the mass of launches and endless four wheeled objects of desire doing the rounds with the Geneva Motor Show still in full swing, so we’re getting lots of snippets of newsy stuff cropping up. Today’s little snippet of newsworthy publicity for the Ferrari FF is a bit of video of the FF being airlifted to the top of a mountain by helicopter. Why, you may ask?

Mitsubishi L200 gets 5 year / 125k mile warranty

The Mitsubishi L200 pick-up – a cross between a truck and a car – now comes with a 5 year, 125,000 mile warranty. We don’t usually do commercial vehicle news on Cars UK, but the Mistubishi L200 isn’t just a commercial pick-up, it also does a passable job as a family runaround. When we reviewed the L200 in Barbarian spec a couple of years ago we had a lot of fun.