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Jaguar Land Rover Special Operations division launches

Cars like the Jaguar F-Type Project 7 (pictured) will come from JLR’s Special Operations If the creation of the Jaguar Land Rover Special Operations division to create bespoke, heritage, ultra luxury and high performance Jaguar, Land Rover and Range Rover cars doesn’t shout how positive JLR are about the future, nothing will. Jaguar call it “meeting the increasing expectations of today’s most discerning and enthusiastic car customers“, but what they really mean is that JLR have now got so much back on their game with cars like the new Jaguar F-Type, new Range Rover and new Range Rover Sport that they now have buyers with deep enough pockets to pay for just about anything, so that’s what JLR are going to do with the Special Operations division; give them anything they want – at a price That will mean car like the Jaguar Project 7 F-Type we saw at Goodwood last year being possible, ultra-luxury versions of the Range Rover and even the creation of heritage cars like the new Lightweight E-Types could become a regular occurrence. With a team of engineers and and designers led by Paul Newsome, recently recruited from Williams Advance Engineering, the plan is to create halo vehicles for both the Jaguar and Land Rover brands, and a team of 150 at a new Technical Centre near Gaydon will have a customer commissioning suite for bespoke and premium personalisation.

NYC carriages about to go extinct?

If you love taking horse-drawn carriage rides in New York City, you best hurry -- they might be replaced with new horseless carriages by next year. At the New York auto show Florida-based car restoration firm The Creative Workshop introduced an eight-passenger electric horseless carriage designed to replace today's horse-drawn carriages. The company says its car blends “early 20th-century style, nostalgia and romance with 21st century eco-technology, comfort and safety,” calling the Horseless eCarriage the first brass-era-type car in more than 100 years.

Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.