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Buick to launch IntelliLink on 2012 models
Tue, 19 Apr 2011Buick is launching a connectivity feature on its 2012 models as the brand looks to attract younger and tech-savvy customers--and to shed its sometime stodgy image. Called IntelliLink, the connectivity technology arrives as standard equipment on the 2012 Verano sedan, before being added to the Regal and the LaCrosse. The Enclave SUV gets it in 2013.
BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
MINI Superleggera Vision concept unveiled
Tue, 27 May 2014Doesn’t this look pretty special? It’s the MINI Superleggera Vision concept – a modern interpretation of the classic open-top two-seater created by MINI and Italian design house Touring Superleggera. It was unveiled on the shores of Lake Como at the Concorso d’Eleganza Villa d’Este 2014 and is purely a concept car for now, but it could well influence future members of an expanded MINI family.