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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Microsoft CEO Steve Ballmer gets Ford with 1-millionth Sync system

It's taken a little more than two years for Ford to build 1 million vehicles with the Sync entertainment and communications system, and the automaker marked the milestone by having Ford CEO Alan Mulally deliver a Ford Fusion hybrid with the 1-millionth system to Microsoft CEO Steve Ballmer. Ford also let Mulally, a former Boeing executive, make a return visit to Seattle, home to the Microsoft headquarters. Microsoft supplies the software that is the heart of the Sync system.