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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Hot European sales delay U.S. launch of the BMW X1 possibly until 2012

BMW won't launch the X1 small crossover in the United States before late this year, and the vehicle may not arrive until 2012 because of hot demand in Europe. "We are supply constrained," said Jim O'Donnell, CEO of BMW of North America. "As long as they keep selling them, I do not know when we are going to get it." The decision to delay U.S.

Who's Where: Ralph Gilles to become Vice President of Design at Chrysler

The retirement of seasoned Chrysler designer Trevor Creed has opened the doors for Ralph Gilles, who has been appointed Vice President of Design starting September 1 this year. In his new position, Gilles will be responsible for all activities of Chrysler's Product Design Office and will report to Frank O. Klegon, Executive Vice President of Product Development.