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AutoWeek Design Forum: Previewing the world of Cars 2
Thu, 13 Jan 2011If you liked Cars, the sequel is going to be a similarly enjoyable ride. Pixar's Brad Lewis and Jay Shuster previewed Cars 2 at the AutoWeek Design Forum in a dual keynote address on Thursday that offered insights into the impressive depth and creativity behind the film. "We love the details at Pixar," said Lewis, codirector of the movie, which premieres on June 24.
Mercedes SLK (2011/2012) ‘Magic Roof’ Spy Photos
Sat, 30 Oct 2010The Mercedes SLK Magic Roof 'Official' Spy Photo Regular readers may remember that in the run-up to the reveal of the Mercedes SLS we had ‘official’ spy photos – and even an official ‘spy’ video – of the Mercedes SLS. Which Mercedes obviously felt played well with the Interweb and our lust for news as they’re at it again with the 2011 / 2012 Mercedes SLK. We thought the tease for the next SLK had started early when Mercedes sent us the first teaser picture at the start of the month.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.