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Ram adds Laramie Limited trim to truck lineup

In past years, if you wanted an upgrade from the Ram Laramie you had to take the Longhorn edition, cowboy hat and all. Now Ram is introducing a slightly toned-downed version called the Laramie Limited. The Limited features full leather seating, piano-black interior trim and less obvious badges than its brethren.

New entry-level Caterham Seven to cost under £17k

The new entry-level, sub-£17k Caterham Seven If there’s one thing you know about the Caterham Seven – Caterham’s recreation of Colin Chapman’s iconic Lotus Seven – it’s that it’s not b exactly laden with fripperies and heavy technology. So when Caterham tell us that they’re soon going to launch a new, entry-level, Seven that takes the Seven “…back to its simple design roots” we do wonder how much simpler the Seven can be than it already is. But Caterham say the new Seven will be probably the most fuel efficient car they produce with a new EU-6 compliant engine providing accessible fun for ‘under £17k’.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.