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MINI Yours: MINI customisation kicks off with MINI Avenue

MINI Avenue - an off-the-peg MINI Yours We already know that MINI seems to launch more limited editions every year than the whole of the rest of the car industry. But now they’re going a step further with a customisation programme called ‘MINI Yours’, and an off-the-peg version called the MINI Avenue. MINI Yours is all about offering the sort of customisation offered for the original Mini in the 1960s by companies like Radford - and about making good margins on the add-ons – with a huge range of customisation stuff above and beyond what appears in the MINI Limited Editions.

Volvo S60 Teaser Images

Volvo is the latest car maker to play tease with concept shots of their new cars, this time with the Volvo S60 for 2010. I’m really not sure that teaser shots work as a marketing ploy (which, let’s face it, is all they are). For a start, 9 out of 10 of the concept shots we see bear nothing more than a passing resemblance to the final car.

MG Rover – Serious Fraud Office (SFO) to investigate

The Rover 75 Coupe - one of MG Rover's last big ideas before its collapse in 2005 MG Rover was bought from BMW for the princely sum of £10 after BMW had had enough of trying to make a viable company out of a business that was still undermined by the woes – and attitudes – of the British Leyland years. That £10 purchase price also came with £425 million in loans from BMW, so MG Rover had a chance. But the collapse, and the subsequent sale of the rights to the MG trademark to SAIC (Shanghai Automotive Industry Corporation), brought accusations that the ‘Phoenix Four’ – Directors and owners of MG Rover – has acted fraudulently when it was revealed they had acquired more than £40 million in pension rights, salary and assets in the intervening five years between purchase from BMW and collapse.