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Five most-watched car ads of 2011
Thu, 15 Dec 2011Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.
Bought a hybrid car? You probably won’t buy another.
Tue, 10 Apr 2012Only 1 in 3 would buy a hybrid car again. Automotive Researchers Polk reveal that buyers of hybrid cars in the USA are unlikely to buy hybrid again. It’s a persuasive argument: Buy a hybrid car, travel in comfort, average 70mpg and save the planet.
College Exhibition: IED Degree Show 2008
Tue, 29 Jul 2008Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).