2530-01-554-8235 Arm,steering Gear E88550349 on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Seat celebrates 60 years of production

SPANISH car maker Seat has this week celebrated its 60th anniversary, releasing pictures dating back to its very first model, the 1400. Six decades have now passed since the first 1400 rolled off the production line, when the brand new company was inundated with 10,000 orders following the end of petrol rationing in Spain. With so much production demand Seat was able to drop the initial price of 121,875 to a more reasonable 117,000 pesetas, or what would have been about £590 at the time.

Toyota Prius headlamp troubles could dim brand's reputation

Amid the launch of the third-generation Prius hybrid, Toyota Motor Corp. is taking a beating online and in court by owners who charge that some older models of the popular car have faulty headlights that can cost more than $1,000 to replace. Owners have complained to federal safety officials and in online chats that Prius' upgraded optional lights, known as high-intensity discharge headlamps, have a tendency to fail.