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Chrysler in crisis

By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.

VW Tiguan Match replaces Tiguan SE

The VW Tiguan Match - replaces the Tiguan SE Volkswagen’s compact crossover/suv/cuv – the VW Tiguan – has been with us a while now, so as is the way with all product – from soap to supercars – it’s time to tweak the offerings and repackage so the buyer thinks they’re getting more/better/something new for their hard earned cash. It’s called Marketing. So we now get the Volkswagen Tiguan Match replacing the previous Tiguan SE trim.

BMW – Set to be the UK’s favourite car!

BMW's ConnectedDrive will provide in-car weather forecasting and mapping [ad#ad-1] In a move that seems designed to pamper to the British obsession with the weather, BMW has announced that they are to fit Michael Fish in to new BMWs fitted with ConnectedDrive! Actually, they’re not really fitting Michael Fish as he’d probably get it wrong, but the new BMW weather forecast system is going to be able to supply weather forecast and precipitation data to drivers on the in-car screen. It’s inevitable that as the technology in cars becomes more sophisticated, and more cost-effective, we will get increasingly sophisticated systems at our disposal.