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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Motorists to set own speed limits in Australia?

You can always rely on the subject of speed limits to result in a heated debate. We only need highlight the recent furore over the government’s plans to introduce a 60mph limit on a 32-mile section of the M1 to make our point. But how about a scenario where you, the motorist, select the appropriate speed limit?

CES: It's a digital experience

The night before the Consumer Electronics Show opens its portals to the world’s technogeeks, there is a sort of preshow called the Digital Experience! (They added that exclamation mark to the name, not us.) Still, the relatively small, ancillary consumer-technology show does set the stage for the massive CES juggernaut the next day. This year, as always, we wandered the aisles of Digital Experience looking for car-related tech.