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Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Kia Pro_Cee’d GT & Cee’d GT to get 201bhp

Kia has revealed that their warmed over hatch will come as both a 3-door Kia Pro_Cee’d GT and 5-door Kia Cee’d GT, both with a 201bhp turbo. Last week we revealed that the Kia Pro_Cee’d GT is on its way in 2013 with a version of the 1.6 litre turbo found in the Hyundai Veloster Turbo, and upset Kia ion the process. We upset Kia because we got the news a day ahead of their intended release and stole a bit of their thunder, but Kia are back with more news on the Cee’d to add to last week’s news, and this time they beat us to the latest news on their more sporty offerings.