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Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.

Carbon-fiber parts and a software fix help create a lighter, faster Fiat

Chrysler Group's Mopar parts brand and Italian supplier Magneti Marelli have teamed up on a design exercise based on the 2012 Fiat 500 Abarth that shaved weight and added horsepower. The vehicle, called the Venom, has a number of carbon fiber components -- hood and side mirrors, for example -- that makes it about 200 pounds lighter than the 2,512-pound Abarth. The Venom uses software updates and additional exhaust components to boost the Abarth's standard 160-hp 1.4-liter turbocharged engine's output by as much as 25 percent.

Pininfarina Sergio concept (2013) first official pictures

This is the Pininfarina Sergio, a gorgeous concept unveiled at the 2013 Geneva motor show. It's named after the Italian coachbuilder’s legendary chairman who died in July 2012. So the Pininfarina Sergio pays homage to the great Pinin chairman?