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Late to the Fiesta: Ford offers $50 gift cards to buyers whose cars are late

Ford is giving a $50 Ford gift card to buyers of the 2011 Ford Fiesta who have had to wait longer than expected for their vehicles to be delivered. Ford spokeswoman Angie Kozleski confirmed that the company was giving the MasterCard gift cards to customers who ordered the new Fiesta, calling it “a token of our appreciation for their patience.” Ford couldn't disclose how many cards it is distributing, but said retail customers who reserved or placed an order for the new Fiesta would receive one. Fiestas have been slow to get to dealerships after a hurricane that hit Mexico in June crippled rail lines used to ship vehicles made at Ford's plant in Cuautitlan, near Mexico City.

Fourth Chinese Auto Design Competition launched

The fourth Chinese Auto Design Contest officially launched in Beijing last week. Sponsored by China's Society of Automotive Engineers, the China Industrial Design Association, the Beijing Municipal Science and Technology Commission and the Beijing Fengtai District People's Government, the competition is the largest and most authoritative state-level professional event. Held biennially, this year's Chinese Auto Design competition is divided into two categories: Design Innovation (which judges current vehicles created by automakers) and Creative Design.

Ford lowers Sync price

Ford is cutting the price of its Sync software, the company said on Monday. The price will drop from $395 to $295, and Sync will be available on base trim levels for the first time. The new pricing rolls out on the 2012 Ford Explorer and Ford Edge base models.