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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Getting schooled at the Mitsubishi Lancer Evolution Experience

You don't need snow or ice to enjoy the thrills of sliding an all-wheel-drive car sideways, as evidenced by a day at the Mitsubishi Lancer Evolution Experience at Infineon Raceway. The class, operated by the instructors of the Jim Russell USA Racing Drivers School, involves time on coned-lined paddock courses and a large skid pad. But the real fun comes when you put what you've learned to good use on one of the country's most fun racetracks, the 2.52-mile 12-turn Infineon Raceway in Sonoma, Calif.

Porsche 991: our comprehensive guide to the new 911

Porsche president and chief CEO Matthias Muller couldn’t be accused of lacking confidence when he introduces CAR to the new 991-generation Porsche 911 at the Porsche Museum, Stuttgart. ‘Technologically and visually the car is a masterpiece,’ he says. ‘I don’t think I am promising too much here.