2pc. Luxury Fx Stainless Steel Peace Symbol Emblem on 2040-parts.com
Westford, Massachusetts, United States
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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Jeep hides ad in 'Saturday Night Live' skit, sort of
Mon, 31 Mar 2014Jeep did something over the weekend that we've never seen before -- probably because we're too young. It didn't place its product in a show, which has become more and more common. “We can take my Prius, it has navigation!” And it didn't quite make a commercial spot, in the traditional sense, at least.
MIT researchers rethink electric-car batteries
Wed, 08 Jun 2011Researchers at the Massachusetts Institute of Technology say a new battery design for electric vehicles could be a lightweight and inexpensive alternative. The goal for the team's three-year project, launched in September 2010, is to have a functioning prototype ready to be engineered as a replacement for existing electric-car batteries. At this point in the project, the prototype uses a “semi-solid flow” to separate the two functions of a battery--storing energy and discharging it when needed--into separate physical structures.