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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Voxan Wattman is world's most powerful electric motorcycle

It would be fair to say that we're a little bit in love with the Voxan Wattman electric motorbike. There's just something wonderfully cutting-edge about the design, and that's before you start peering beneath its chiselled skin. If we were looking for a motorcycle to make an escape silently across the border and into Switzerland, this is surely the bike to do it on.

Jaguar: from granddad's XJ to my XJS

A love of Jaguars from childhood is a common theme among the Jaguarati and I am no different. My grandfather owned Jaguars for 50 years, each one bought from new and a treasured possession. I was incredibly impressed by these beautiful beasts, where only the crunch of gravel heralded his arrival, nothing as common as an engine note.