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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Lamborghini Aventador LP700-4 (2011) at 2011 Geneva motor show

This is the Lamborghini Aventador LP700-4, the new V12 supercar from Sant’Agata. After months of speculation, leaks and drip-feeding, the Lamborghini Aventador LP700-4 has finally been unveiled on the eve of the 2011 Geneva motor show at the VW’s Group pre-show party. It features an all-new 6.5-litre engine, a carbonfibre chassis and stunning looks.

Concept Car of the Week: Mercury El Gato (1970)

Of all the brands that marked American automobile history, Mercury had never been the most popular or the most loved, which ultimately led to its demise in 2011 when Ford chose to terminate the brand. To be fair only a handful of Mercury models are worth remembering: the 1950 Mercury Eight iconic base for custom cars, the 1955 Montclair, the Mustang-based Cougar, the Marauder X-100, the evil Cyclone Spoiler. However one of their coolest creations is fairly unknown mostly due its short concept car life: El Gato, in Spanish translating as "The Cat".