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Fancy a pink Koenigsegg Agera R? Koenigsegg configurator launches

How bad can you make a Koenigsegg look? Koenigsegg has launched a configurator for the Agera and Agera R which allows total colour customisation of the interior and exterior. On Friday we revealed the Koenigsegg has introduced a raft of technical and cosmetic changes to the Agera and Agera R for 2012 (2013 MY) and that they’d be at the Geneva Motor Show this coming week to show what they’ve done.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2013 BMW 5 Series Facelift – Saloon, Touring & GT

Facelift for the 2013 BMW 5 Series We knew the next BMW News would be the arrival of a facelift for the 5 Series, especially after BMW accidentally previewed it with a configurator that went online too early. But now the 5 Series facelift is here, and what it lacks in real changes BMW has made up for in photos – they’ve sent us over 200 photos of the new 5 Series – Saloon, Touring and GT – maybe in the hope that a mass of photos will make us think the changes are extensive. They’re not.