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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

First Sight: Infiniti Emerg-e

It's a month before the Geneva motor show and amongst the usual pre Motor Show commotion I receive a string of cryptic emails about an Infiniti electric sports car concept. The name Emerg-e is only revealed as I drive to the secret preview at Park Royal Studios in West London to meet the big three in design – global design director Shiro Nakamura, Francois Bancon of advanced design and head of Nissan Design Europe Victor Nacif. This is clearly a critical car for Infiniti.

Mercedes-Benz revives its classic Gullwing two-seater as the SLS

Mercedes-Benz's gorgeous 300SL--or Gullwing, as it is affectionately now known--has been reborn five decades after the iconic two-seater first sent the motoring world into a spin at the New York auto show in 1954. We were the first to report Mercedes' secret plans to resurrect the Gullwing following Dieter Zetsche's decision not to forge ahead with a second supercar in collaboration with its Formula One partner, McLaren. Now we can confirm the name--SLS--along with details of its state-of-the-art construction, unique driveline, performance and much more.