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Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.
Interior Motives China Conference 2009
Fri, 27 Mar 2009As global automakers such as Porsche put the finishing touches to their show cars in the run-up to the Shanghai Motor Show on April 20th, sister publication Interior Motives is doing the same with its exciting line-up of speakers as it prepares to host the second Interior Motives China design conference in the city the following day. Scheduled to take place on 21st and 22nd April (immediately following the first motor show press day) at the InterContinental Shanghai Pudong hotel, this event will see the biggest names in Chinese, Asian and Western car design come together for a two-day program of interactive debate. Entitled 'China: Changing the landscape of car design', this year's conference will focus on the issues and opportunities facing both foreign and domestic carmakers as they search for commercial success in China.
Is Stirling Moss a misogynist & homophobe? No, just a man from a bygone age.
Tue, 16 Apr 2013Sir Stirling Moss is a remarkable character; a proper ‘Boys Own’ hero from a bygone age where men where men and women cooked and cleaned and did as they were told (well, in public, at least). Now 83 years old, Stirling Moss is still a force to be reckoned with, still making public appearances, still driving and still opinionated. But his opinions are a bit out of kilter with modern sensibilities.