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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Porsche rejects BlueSport Concept

Porsche has rejected the BlueSport concept as a new entry-level Porsche The VW BlueSport concept debuted at the Detroit Motor Show in January, and offered the prospect of an economical, fun roadster from the VW group. But at the time VW made it clear that the car would have to work across three of its brands to be viable. VW are obviously up for the project, and Audi look likely to go along with BlueSport with the planned E2 Roadster.

Rethinking Scion: Quirky goes mainstream so brand adapts with a sporty coupe, hip music

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years.