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Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
Fiat 500L launches
Wed, 04 Jul 2012The Fiat 500L – a larger Fiat 500 based on the Punto – has launched in Italy ahead of going on sale in the UK in early 2013. We had the official arrival of the Fiat 500L at the Geneva Motor Show in March, and now we get the 500L’s official launch in Turin – together with lots of new photos and a video – before the 500L goes on sale around the world. The 500L is actually based on the underpinnings of the Punto to create a 500 MPV and, sensibly, Fiat has done with the 500L what MINI did with the Countryman and slapped an iconic badge on even though the 500L bears scant resemblance to its cute little sibling.
Volvo wants to deliver stuff right to your car
Tue, 25 Feb 2014If you've missed deliveries of items you've ordered online because you weren't home when the delivery person showed up (who knew they have the same working hours as you?), then you may be interested to hear that Volvo has a new system in development that could enable logistics companies to deliver things right to your car, whether you're there or not. The cost of missed parcel deliveries amounts to 1 billion Euros per year according to Volvo. This week at the Mobile World Congress in Barcelona, the automaker showed off a system that would notify car owners, via a smartphone or tablet, when a delivery company wants to drop off or pick up something from their car.