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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

2013 VW Golf GTI MK 7 revealed

We have the first photos of the 2013 Vokswagen Golf GTI – the MK VII GTI – ahead of a debut at the 2012 Paris Motor Show. It’s just over three years since the MK 6 Golf GTI arrived and now – ahead of what was expected – we have the reveal of the 2013 VW Golf GTI MK VII. Heading for the 2012 Paris Motor SHow this week, the new Golf GTI holds no real surprises – it’s the MK 7 Golf with the usual GTI appendages.

Mercedes A 180 CDI ECO SE & B 180 CDI ECO SE launched

Mercedes A 180 CDI ECO SE & B 180 CDI ECO SE launched The key to the wallets of many car buyers – especially those who have to pay BIK on their company provided cars – is frugal official economy, which means low CO2 emissions and lower tax bills. So Mercedes has decided to drop the current A 180 CDI SE and the B 180 CDI SE and replace them with new versions offering better economy credentials- the A 180 CDI ECO SE & B 180 CDI ECO SE. Available from January 2014, both the new eco A and B Class have been subjected to weight saving measures and tweaks to the aerodynamics and powertrain to yield emissions of 92g/km for the A Class and 98g/km for the B Class.