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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Peugeot RD Concept at Shanghai

  The Peugeot RD Concept - winning entry in a competition to design a car of the future. [ad#ad-1] No, its not a concept that’s likely to go on sale very soon, but it is in fact the winning entry in Peugeot’s competition to produce a futuristic car. The competition was launched at last years Beijing Motor Show, and asked budding designers to ‘Imagine the Peugeot in the Worldwide Megalopolis of tomorrow’.

Infiniti G Line updates for 2010 – just 60 Infinitis sold in the UK so far

Infiniti as updated the G Line range for 2010 Infiniti – Nissan’s answer to Toyota’s Lexus – has been having a busy time in Europe this last six months launching their range and trying to convince European buyers that they offer a credible alternative to Lexus. And they do. Particularly if you’re not convinced by the inexorable push by Lexus down the Hybrid route.