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BMW Group unveils in-car G-force and tea-drinking engine

Tue, 01 Apr 2014

BMW AND Mini have today unveiled pioneering new technologies that produce artificial G-force and even let an engine run on tea leaves. BMW has revealed plans for a system called Force Injection Booster (FIB), which when activated fires artificial gravity at the driver and passenger through the air conditioning vents. But the style-conscious needn’t worry, because the German firm has also patented AirNet, the world’s first in-car hair protection technology.

Nearly 1 in 10 admit to taking selfies at the wheel

Mon, 24 Mar 2014

Ever thought the internet would be a better place with a photo of you behind the wheel of your car? According to research by insurance experts Confused.com, 7% of motorists have taken a ‘selfie’ when driving. And, 9% of 18-24 year olds have used photo messaging app Snapchat, compared to 8% who have tweeted and 5% who’ve accessed Instagram.

Infiniti: M can be about mpg or zip

Mon, 29 Nov 2010

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.