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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

The cars were stars at the Television/Motion Picture Car Club's first show

When we first heard about this show, we figured it would be all famous cars from famous movies: the real Bullitt Mustang, the real Herbie, the real pod racer from Star Wars. While there were some actual movie cars at the first show of the newly minted Television/Motion Picture Car Club--including the Charger from Fast & Furious and a real Dukes of Hazzard General Lee--the majority of the wheels were tribute cars made by fans who happened to work in the movie industry. The only Star Wars car was a converted Honda Civic Del Sol with a stuffed green Yoda riding shotgun.

Aston Martin One-77 (2009) unveiled at Geneva motor show

By Ben Pulman First Official Pictures 03 March 2009 13:04 Aston Martin officially unveiled the One-77 at the Geneva motor show today, displaying a full-size model of the car and an exposed carbonfibre chassis, designed to showcase the engineering expertise inside the 1.1 million pound monster. Right. The chassis might be carbonfibre, but the aluminium panels are hand rolled.