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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Speed launches Internet channel as pipeline to show more races

The Speed Channel, usually relegated to the upper-hundreds on the cable-channel spectrum, is launching a new broadband channel on the Internet. Speed2 will only be available to current Speed subscribers and will have at least a dozen race series that normally don't make it to the TV channel. Subscribers of the cable channel will go through a short authentication process to access the network.

BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.