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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

BMW launches new 5-series (2009 teaser

It's begun - BMW has started the PR roll-out for the new 5-series. First up there's both a teaser video and a single image of the Five, before the new car is unveiled on 23 November 2009. There's one solitary image, and the video is typically brief, but BMW claims it's enough to give us a glimpse of 'the sporting and elegant design of the new BMW 5-series, using the kinetic sculpture from the BMW Museum to create the silhouette'.

VW Race Touareg 3 (2011) first pictures

You might usually associate the Volkswagen Touareg with school-run mums whose furthest foray off-road is up the kerb and onto a wet field – this is something different, this is the new VW Race Touareg 3. That there is, and it’s the Race Touareg 2 that’s taken the chequered flag at the last two Dakar rallies, becoming the first diesel-powered winner in 2009. And after 2010’s 1-2-3 finish, the VW board decided it was onto a good thing and commissioned Volkswagen Motorsport to update its Touareg racer for the January 2011 race.