2x Car Silhouette Stickers - For Porsche 911 Carrera ( 930 ) on 2040-parts.com
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Wiedeking to be offered $140 million to quit Porsche, report says
Fri, 17 Jul 2009Porsche CEO Wendelin Wiedeking could be offered a $141 million (100 million euros) payoff to quit the sports car maker to make way for a merger with Volkswagen, Germany's Sueddeutsche Zeitung newspaper reported Friday. The newspaper said Wiedeking has been visited by Porsche Chairman Wolfgang Porsche in the past few days, who “made it clear” that the embattled CEO should step down. Wiedeking has come under fire for allowing Porsche's holding company to amass debts of more than $12.7 billion (9 billion euros) during a failed attempt to take over VW.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Viva La Viva
Wed, 10 Sep 2014VAUXHALL is to resurrect the Viva name as it plans to launch an entry-level car to sit alongside its Mini rival the Adam and soon to be launched new Corsa supermini. For now the car maker isn’t giving much away, although it has revealed that the new car will be a five-door model. And while the new Viva will be a significant step up in terms of refinement and sophistication over its 1963 namesake, it’s clear that Vauxhall is keen to tap into the current trend for producing low cost cars that’s proved so successful for the likes of Dacia.