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Italian firm buys stake in Aston Martin

The former owner of Italian motorcycle maker Ducati has bought a 37.5-percent stake in financially strapped British car maker Aston Martin. The move means future Astons could use modern drivelines and electric architectures from Mercedes-Benz's AMG division, insiders with knowledge of the deal suggest. Private equity fund Investindustrial has signed a memorandum of understanding with current Aston Martin owner Investment Dar of Kuwait that will see it pay $240 million (150 million pounds) for the ownership stake.

BMW to develop small hybrid with Peugeot Citroen

BMW are developing a small hybrid with Hybrids may be just a passing fad, but that’s not stopping car makers piling in to them in droves to battle CO2 and emissions targets. For BMW, their hybrid foray has so far been limited to the top end of their range, but that is set to change. We already know that BMW are developing a small, front wheel drive range which will sit underneath the current 1-Series, and it’s for these cars – and possibly for MINI too – that BMW has embarked on a partnership agreement with PSA (Peugeot Citroen) to jointly develop a small hybrid.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.