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Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

MyFord Touch revealed at Consumer Electronics show

Ford is using the concept behind its Sync technology to dramatically re-do the appearance of its instrument panels and the manner in which drivers interact with their cars. Ford is revealing MyFord Touch at the Consumer Electronics Show in Las Vegas, and the technology launches on the 2011 Ford Edge followed by global availability on the 2012 Focus. MyLincoln Touch will be standard on new Lincolns, starting with 2011 MKX.

Aston Martin Rapide S: The video

Ahead of the media launch of the Aston Martin Rapide S in Spain, Aston Martin has delivered a Rapide S video to pique interest. Now we have the arrival of the Aston Martin Rapide S as a replacement for the Rapide, which goes a similar route to the DB9 with a more a aggressive attitude and more power. Aston Martin revealed the Rapide S in January in an effort to inject some oomph in to Rapide sales – as a replacement for the Rapide and not as an ‘S’ model to sit above it – bestowing it with 550bhp instead of the Rapide’s 470bhp, chucking in a new grill and boot spoiler and a set of the Gen 4 tweaks like adaptive dampers.