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Walnut, California, US
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BMW i Genius could replace a car salesman – if it actually worked.
Sun, 25 Aug 2013Text you i3 or i8 question to BMW i Genius and get a proper salesman’s reply The cars sales market is moving online more and more with many buyers using the interwebs for all their new car research, and a growing number actually buying cars directly from their devices. Now it seems that BMW are looking for a new way to sell their new range of electric cars – the BMW i3 and BMW i8 – which are about to hit the road and offer car buyers the first chance to jump in to a ‘Premium’ EV. So with a new market place potentially opening up, BMW has already appointed ‘i Geniuses’ at many of their UK dealerships to answer buyers’ question on the i3 and i8, and now they’re going a step further in a move that looks set to undermine, or even replace, BMW car salesmen (and women).
Laurenz Schaffer Appointed President of BMW Group’s DesignworksUSA
Thu, 15 Oct 2009There's a game of musical chairs being played at DesignworksUSA, the BMW Group's design consultancy subsidiary. Starting December 1 this year, two key executives will be taking on new roles within the design consultancy, while the company's current President will be moving on to a new position within BMW Group Design. The first appointment is that of Laurenz Schaffer, currently Director of the Munich studio of BMW Group DesignworksUSA.
Mitsubishi i-MiEV (2011) electric car to cost £39,000
Wed, 24 Mar 2010By Tim Pollard Motor Industry 24 March 2010 09:46 We always knew electric cars would be pricey, but we were slightly taken aback by the cost of the new Mitsubishi i-MiEV coming to the UK in January 2011: it's going to cost £38,699. The i-MiEV will be one of the first battery cars on sale here, as opposed to the small-scale lease projects such as the Mini E, and will arrive around the same time as the Nissan Leaf EV. Help is at hand to trim that £39k on-the-road price tag.