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Audi A1 – Production to start

Audi will being production of the Audi A1 in October And now comes confirmation that Audi is finally going to kick off production of the A1 in October. The head of Audi’s Brussels plant – Alfons Dintner – has confirmed that the Audi A1 will start production in October after a five week shutdown in August to gear the Brussels plant up for production of the new A1. The new Audi A1 will start to hit European Showrooms in the early part of 2010.

Watch the reactions of first time drivers of the BMW i3 EV

Jake Humphrey at the wheel of the BMW i3 EV It’s always tough to get across the driving experience; there’s no substitute for actually doing it. So BMW decided the best way to illustrate that their new electric city car – the BMW i3 – is a joy to drive was to film the reactions of first-time drivers, and their passengers, as they take to the wheel of the i3 for the first time on a test drive. BMW has filmed endless hours of footage of different drivers around the world getting to grips with the i3, and they’ve whittled that down to a compelling 1:37 video, much of which shows the reactions of drivers in the UK.

Who's Where: Satoshi Wada to open independent design studio

Satoshi Wada, former Senior Designer at Audi AG and Nissan Design Japan, is set to open his own design studio. Called SWdesign TOKYO, his ambitious plan follows on from a growing line of design managers who have left successful OEMs to establish their own design practices. Wada, who resigned from Audi AG in Ingolstadt earlier this month, told CDN he is aiming "to create a new vision with my own independent design studio in Tokyo".