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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

LA Motor Show: Honda brings mass-volume hydrogen power closer

HONDA has showcased its next generation hydrogen fuel cell technology, which is the first to fit entirely within a traditional engine bay. A 60% increase in energy density and a 33% reduction in size have jointly allowed the creation of the new Fuel Cell Electric Vehicle (FCEV) concept, which has a range of roughly 300 miles and can be refuelled in about three minutes. With all its components in a single location, the FCEV benefits from huge freedom in design for the rest of the car.

Kia Niro concept

Kia's Niro concept, which debuts at the upcoming Frankfurt motor show, will hint at a possible B-segment model. Designed at Kia's Frankfurt design studio under the direction of chief designer Europe Gregory Guillaume, Kia says the Niro will feature "intriguing elements not always associated with smaller cars" as well as a mix of contrasting materials. Although full details haven't been released, the pictures show the Niro features triangular headlamps along with Kia's signature ‘tiger nose' grill design and muscular wheelarches.