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BMW and Merc to join forces

By Georg Kacher Motor Industry 08 February 2008 13:03 CAR Online today reveals the extent to which BMW and Mercedes are plotting to cooperate on future models. In a wide-ranging plan, the two German premium marques could join forces to take on the might of Audi, with its backing and economies of scale of the whole Volkswagen group and, increasingly, Porsche. BMW chairman Norbert Reithofer and his counterpart at Daimler, Dieter Zetsche, are coming to the conclusion that the two brands – for so long, fierce rivals – should work together rather than fight against each other.

Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

Infiniti G to get Mercedes engine

Infiniti’s volume line, the G series, will get a Mercedes-Benz engine as part the global alliance between Daimler AG and Renault-Nissan, the story AutoWeek blew wide open at the end of March. Carlos Ghosn, CEO of Renault SA and Nissan Motor Co., said the G will use a Mercedes inline four-cylinder from Daimler to improve fuel economy and cut emissions. He didn’t say when the engine would reach Infiniti production lines or indicate the extent to which it will replace Japanese-made four-cylinder and V6 engines used in the G sedan and coupe.