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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Intermot-IVM Design Award Competition 2004

A perception that young people are less and less attracted to motorbikes provides the theme for the first Intermot-IVM Design Award competition. The Motorcycle Industry Association of Germany (IVM e.V.) and the Trade Fair Munich/Intermot have decided to intensively take care of their young clients with several activities this year. As young people are no longer inspired by superb technology alone, but are impressed more and more visually, it is only logical to place a greater emphasis on the design of the bike in winning over young customers.

Revealed: Mercedes-Benz CL63 AMG

Less than a month after revealing a raft of changes to standard versions of its range-topping coupe, Mercedes-Benz has lifted the veil on a more powerful and significantly more economical CL63 AMG. Set for U.S. sale from November, the up-market performance coupe receives a series of mid-life styling tweaks, including larger headlamps, a restyled grille, more heavily contoured hood and re-profiled bumpers--all aimed at providing the CL63 AMG with added appeal against stiff competition from the likes of the Bentley Continental GT and the newly refreshed Aston Martin DB9.